11.14.22
Digital printing is no longer a nice-to-have technology. In today’s label printing climate, meeting demand for smaller and more frequent orders is a necessity, which is perfectly suited for digital printing. Digital is capable of short, medium and long runs, and most converters today have some sort of digital capability.
“Digital printing has become an essential tool for every converter in today’s narrow web market, and it continues to change the way converters think about their production,” says Michelle Garza, VP of operations, Dantex USA. “It has given them the confidence and ability to explore new markets and opportunities while maintaining a competitive business model with high efficiencies.”
The necessity of digital has not gotten lost on converters, either, as the numbers show strong growth. “We have seen digital label printing take more of a foothold in mainstream label production,” states Steve Lynn, director and GM, new markets, Durst North America. “As the quality of inkjet label production has improved with 1200 dpi inkjet and speeds that can now rival traditional flexo label production,
“Digital printing has become an essential tool for every converter in today’s narrow web market, and it continues to change the way converters think about their production,” says Michelle Garza, VP of operations, Dantex USA. “It has given them the confidence and ability to explore new markets and opportunities while maintaining a competitive business model with high efficiencies.”
The necessity of digital has not gotten lost on converters, either, as the numbers show strong growth. “We have seen digital label printing take more of a foothold in mainstream label production,” states Steve Lynn, director and GM, new markets, Durst North America. “As the quality of inkjet label production has improved with 1200 dpi inkjet and speeds that can now rival traditional flexo label production,
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