Steve Katz02.28.23
Berlin Packaging calls itself the world’s largest “Hybrid Packaging Supplier,” as the company offers glass, plastic, and metal containers and closures, supplying billions of items annually along with package design, financing, consulting, warehousing, and logistics services for customers across all industries.
With such diverse and comprehensive capabilities and areas of expertise, including consumer insight tracking, Berlin Packaging is well equipped to help packaging companies and end users alike better understand what’s happening in today’s market. Here are the top five packaging trends to watch this year, according to the experts at Berlin Packaging:
A recent GlobalData study found that 42% of consumers were always or often influenced by how digitally advanced or “smart” the product or service was in 2022, up from 35% in 2021. Younger consumers are especially interested, with one in four Gen Z and Millennial shoppers saying that interactive packaging (i.e., QR codes) is a key purchase driver.
brand loyalty.
There is growing awareness around the role of carbon emissions in the packaging sustainability equation, with almost 60% of global consumers saying that a reduced carbon footprint is extremely or quite important to them in a product, according to research from GlobalData. Many companies have started incorporating carbon labeling to demonstrate their environmental commitment and help consumers make informed purchasing decisions.
For more information about Berlin Packaging, visit: https://www.berlinpackaging.com/
Pantone’s Color of The Year for 2023 is Viva Magenta 18-750. Vibrating with vim and vigor, Pantone says, it is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
“Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all,” Pantone says.
In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. The company says, “We’re incorporating more living things into our homes such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises – we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.
“Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.”
With such diverse and comprehensive capabilities and areas of expertise, including consumer insight tracking, Berlin Packaging is well equipped to help packaging companies and end users alike better understand what’s happening in today’s market. Here are the top five packaging trends to watch this year, according to the experts at Berlin Packaging:
Value Sizes
Inflation, global economic uncertainty, supply chain disruptions, and rising prices are causing consumers to change their habits, putting a newfound focus on how packaging sizes can offer greater affordability and meet consumers’ value-for-money needs. While smaller packs will continue to dominate in 2023, larger packaging is expected to grow through 2025 as global inflation is expected to last for several years.Smart Packaging
With the ability to do things like monitor freshness, provide ingredient, nutrient, and health specifications, display information about a brand or company, or create an interactive consumer experience, “smart packaging” has a multitude of uses and its popularity will only continue to grow.A recent GlobalData study found that 42% of consumers were always or often influenced by how digitally advanced or “smart” the product or service was in 2022, up from 35% in 2021. Younger consumers are especially interested, with one in four Gen Z and Millennial shoppers saying that interactive packaging (i.e., QR codes) is a key purchase driver.
Inclusive Design
It is anticipated that inclusive design will transition from a trend to the norm in 2023 as consumers increasingly look to support companies and brands that are socially responsible and demonstrate a commitment to diversity, inclusivity and accessibility. This is particularly relevant in beauty care, with nearly half (47%) of beauty product users saying they purchase from brands with diversity or inclusivity, according to market research firm Mintel. In addition to demonstrating social responsibility, the incorporation of inclusive packaging can also drivebrand loyalty.
Enjoyment
The stress and anxiety of the last few years has driven consumers to look for more enjoyment and excitement in the products they buy, as fun experiences can provide a sense of escape from daily stressors. The need for enjoyability is also an essential part of the value-for-money equation. Berlin identifies “retro resurgence” as one of the top consumer trends of 2023 as shoppers gravitate toward fun, nostalgic, escapist design experiences.
Carbon Conscious
There is growing awareness around the role of carbon emissions in the packaging sustainability equation, with almost 60% of global consumers saying that a reduced carbon footprint is extremely or quite important to them in a product, according to research from GlobalData. Many companies have started incorporating carbon labeling to demonstrate their environmental commitment and help consumers make informed purchasing decisions.For more information about Berlin Packaging, visit: https://www.berlinpackaging.com/
Pantone’s Color of The Year for 2023 is Viva Magenta 18-750. Vibrating with vim and vigor, Pantone says, it is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
“Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all,” Pantone says.
In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. The company says, “We’re incorporating more living things into our homes such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises – we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.
“Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.”
