Greg Hrinya, Editor02.27.23
Before a label can ever become a prominent aspect of a brand’s story, it begins as a concept. And while label converters often leave the artwork design to their customers’ brand agencies, there is still an immense crossover of the skills and software between graphic designers and prepress operators.
“While the brand agencies and designers tend to look after the art of a printed piece, prepress operators look after the science – the layout, plates, tooling, and processes for the job,” says Ben Richardson, senior DFE specialist, Mark Andy UK. “Prepress operators take a beautiful piece of art and apply the technical setup that is required for the given print process in which they are experts.”
Hybrid Software, for example, offers a complete set of software, from preflighting to file preparation, to proofing and collaboration/approvals, to delivering PDF files to a digital printer or traditional press. Recently, Hybrid Software announced the release of PACKZ and STEPZ 8.5 PDF production editing software.
“Perhaps the most intriguing feature of PACKZ 8.5 is a powerful new feature called Content
“While the brand agencies and designers tend to look after the art of a printed piece, prepress operators look after the science – the layout, plates, tooling, and processes for the job,” says Ben Richardson, senior DFE specialist, Mark Andy UK. “Prepress operators take a beautiful piece of art and apply the technical setup that is required for the given print process in which they are experts.”
Hybrid Software, for example, offers a complete set of software, from preflighting to file preparation, to proofing and collaboration/approvals, to delivering PDF files to a digital printer or traditional press. Recently, Hybrid Software announced the release of PACKZ and STEPZ 8.5 PDF production editing software.
“Perhaps the most intriguing feature of PACKZ 8.5 is a powerful new feature called Content
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