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Avery Dennison launches fully conformable films


Primax and FasClear dispense at high speeds and are built for challenging applications.

Committed to meeting today’s most challenging converting, printing and application needs, Avery Dennison Label and Packaging Materials has introduced High Performance Primax and FasClear, fully conformable films created specifically for challenging bottle shapes, irregular containers, tubes, or wherever a larger billboard is desired.

Engineered for larger or complex label designs, High Performance Primax and FasClear give users a durable, flexible facestock and a lower total applied cost across the value chain.

According to Kevin Rinehart, Films marketing director, the new films reflect in-depth customer feedback. “High Performance Primax and FasClear not only build on the reliability of our legacy Primax and FasClear products, it incorporates years of customer feedback to provide the greatest possible functionality and versatility for manufacturers, converters and brand owners alike."

New High Performance Primax and FasClear are machine direction oriented films, providing a balance of rigidity and conformability that deliver the widest operating window for less waste, less packaging line disruption, faster run speeds and faster time to market.

Plus, when combined with Avery Dennison’s ClearCut adhesive technology, the resulting construction offers excellent clarity and reduced downtime, eliminating the problem of adhesive build-up on press and dispensing equipment.

Well suited to applications in Home and Personal Care, Beer and Beverage, Food, Industrial, Lawn and Garden, Wine & Spirits and Durable Goods markets, new High Performance Primax and FasClear also provide:
●      Improved aesthetics and durability
●      Better ink adhesion, enabling the use of high intensity inks and high definition printing
●      Improved productivity
●      Material reduction
●      Greater sustainability