Infigo brings 'Label Factory' e-commerce experience to Rosemont
09.15.22
Booth visitors have learned how to launch an e-commerce solution and build an online presence in as little as 90 days.
Label converters have discovered how they can launch a thriving e-commerce brand, through Infigo’s "Label Factory" experience, at Labelexpo Americas 2022.
Appearing at booth 3721, Infigo’s experts have been dissecting the tools and strategies required to build and scale a successful online business. Visitors to the booth have seen exactly how to launch an e-commerce solution and build an online presence in as little as 90 days.
Through fictional ice cream brand, Scoops, Douglas Gibson, CEO of Infigo and Greg Young, head of Customer Success, have been exploring everything required for print e-commerce success – from the integrations that provide a seamless customer experience and printing workflow, to the strategies that improve conversions and enable scale.
In less than 45 minutes, attendees have seen how, with the Infigo platform, they can:
Gibson has enjoyed bringing the Label Factory experience to life. He says, “We know the label market is experiencing significant growth at the moment, with the sector forecast to grow by around 5% in the next few years. We also know that e- commerce is the preferred choice for the majority of customers. Label converters know they need to have an online presence to profit from this growth but we’ve heard that often they don’t know where to start.
“At Infigo we have a reputation for doing things differently and standing out, and this demonstration will be no different. The Scoops brand has been designed by Infigo to showcase in real time all the great features that an Infigo system has to offer so label convertors can achieve online ecommerce success. They come away with a strong understanding of everything that’s required to create a thriving label factory. It’ll be a journey where even those new to print e-commerce aren’t lost in technical speak but understand what comes next in the digital workflow and why and how it all links together," Gibson adds.
Young notes, “Often web-to-print is sold as a silver bullet for label manufacturers. However not every vendor has the integration capabilities or professional services experience to help their users really hit the sweet spot with web-to-print. We’ve been demonstrating everything from how to create a storefront, how customers can upload and edit their own artwork, how the storefront integrates with your MIS and other platforms and the strategies that are required to really push and scale the brand.
“The Scoops storefront has been on-show for people to come and look and play with the software, but we’re seeing this as more of an immersive experience than a standard demonstration. I think people have been surprised at the flexibility of the platform and the strategic and technical support we can provide to help our customers really scale their labeling business.”
Appearing at booth 3721, Infigo’s experts have been dissecting the tools and strategies required to build and scale a successful online business. Visitors to the booth have seen exactly how to launch an e-commerce solution and build an online presence in as little as 90 days.
Through fictional ice cream brand, Scoops, Douglas Gibson, CEO of Infigo and Greg Young, head of Customer Success, have been exploring everything required for print e-commerce success – from the integrations that provide a seamless customer experience and printing workflow, to the strategies that improve conversions and enable scale.
In less than 45 minutes, attendees have seen how, with the Infigo platform, they can:
- Create both B2B and B2C storefront solutions
- Support artwork upload including preflighting by utilising Enfocus Pitstop technology
- Provide pre-designed templates
- Offer the ability to handle full variable data personalization
Gibson has enjoyed bringing the Label Factory experience to life. He says, “We know the label market is experiencing significant growth at the moment, with the sector forecast to grow by around 5% in the next few years. We also know that e- commerce is the preferred choice for the majority of customers. Label converters know they need to have an online presence to profit from this growth but we’ve heard that often they don’t know where to start.
“At Infigo we have a reputation for doing things differently and standing out, and this demonstration will be no different. The Scoops brand has been designed by Infigo to showcase in real time all the great features that an Infigo system has to offer so label convertors can achieve online ecommerce success. They come away with a strong understanding of everything that’s required to create a thriving label factory. It’ll be a journey where even those new to print e-commerce aren’t lost in technical speak but understand what comes next in the digital workflow and why and how it all links together," Gibson adds.
Young notes, “Often web-to-print is sold as a silver bullet for label manufacturers. However not every vendor has the integration capabilities or professional services experience to help their users really hit the sweet spot with web-to-print. We’ve been demonstrating everything from how to create a storefront, how customers can upload and edit their own artwork, how the storefront integrates with your MIS and other platforms and the strategies that are required to really push and scale the brand.
“The Scoops storefront has been on-show for people to come and look and play with the software, but we’re seeing this as more of an immersive experience than a standard demonstration. I think people have been surprised at the flexibility of the platform and the strategic and technical support we can provide to help our customers really scale their labeling business.”
