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Fujifilm focuses on Flenex FW water washable flexo plates


Flenex FW provides high print quality and productivity while significantly lowering costs.

Offering cost savings, environmental benefits and excellent quality, Fujifilm’s water washable flexo plate solution is transforming label production. Fujifilm is demonstrating how its Flenex FW water washable flexo plate solution is helping label printers.

Flenex FW provides high print quality and productivity while significantly lowering the cost in use compared to thermal, solvent or other water wash technologies. In addition to offering label and packaging printers the opportunity to boost their speed and productivity, Flenex FW also boasts environmental credentials. Having been launched at Labelexpo 2015, Flenex FW has seen a steady uptake from flexo printers and reprographic houses, with its durability, quality, low cost-in-use and its environmental credentials all contributing to its appeal.

UK reprographic house MPH Ltd supplies flexo plates to label and packaging printers across the UK with a 24-hour turnaround time. Having invested in Fujifilm’s Flenex FW solution in October 2016, MPH is clear on the benefits it provides. "It ticks all the right boxes," says MPH business development manager Craig Alderson. "It's a premium product at an affordable price, it has great ink transfer and high durability on long runs, and we think it's the perfect flexo plate product for the broad range of customers we deal with."

He is also clear on the environmental advantages it provides: "The fact that you can wash the plate with nothing more than water and dishwasher tablets means that it's probably the most environmentally friendly plate product on the market today."

In addition to Flenex FW, Fujifilm is also showcasing its comprehensive range of Uvivid narrow web inks and ancillaries. Designed to maximize throughput and simplify the label production process, this range is specially formulated to deliver best-in-class performance on narrow web presses.

Says Peter Verryt, packaging segment manager, Graphic Systems Europe, "Since the Flenex FW plate was launched in Europe two years ago at Labelexpo 2015, the product has made great strides, with customers in Germany, Spain, Italy and the UK experiencing its benefits. Some of these customer stories are being told on the Fujifilm stand at this year’s event, and we look forward to showing other flexo printers the potential cost and time savings this product can deliver – as well as the potential gains it can offer in quality, consistency and durability."