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New Horizons: Rethinking Label Material for a Changing Industry
Adam Frey, EVP, Sales and Marketing, Wausau Coated Products, discusses how converters are navigating multiple transitions in today's label market.
New Horizons: Rethinking Label Material for a Changing Industry

The label industry has always evolved incrementally. New materials emerge, press technologies improve, regulations shift, and customer expectations rise, often gradually enough that change feels manageable.

What has become different in recent years is the pace of those changes. Today’s converters are navigating multiple transitions at once: technology around print, material sustainability pressure, supply chain volatility, workforce challenges, new laws and regulations, and increasingly…

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