Avery Dennison has just announced that it is the first to achieve Old Corrugated Container equivalency (OCC-E) certification and How2Recycle pre-qualification for its newest thermal paper label products.

This certification is a strong step forward in driving sustainability and recycling in the label and package printing industry. To learn more about how Avery Dennison is offering enhanced recyclability for the logistics, shipping, e-commerce, and retail industries, L&NW sits down with Brett Borovicka, Product Manager, Variable Information, Avery Dennison.

L&NW: What is OCC-E certification, and why is it important?

BB: OCC-E certification verifies that materials attached to corrugated containers – like pressure sensitive labels – meet the 2025 Voluntary Standard set by the American Forest & Paper Association (AF&PA) and the Fibre Box Association (FBA). The “E” stands for “equivalents.”