Xpanded Label Technology LLC has been founded in Appleton, WI, USA, to manufacture pressure sensitive labels combined with paper leaflets, commonly referred to as expanded content labels (ECLs). The company will sell to the trade only: printers, promotion agencies and distributors.
"Our market research indicated a strong need for a trade-exclusive supplier," says co-owner Jim Volkman. "Not only are we a trade-exclusive supplier, but ECLs are all that we do. Our printer customers don't need to worry about us being their competition and our agency customers don't need to worry about us selling direct."
Expanded content labels are commonly used for on-pack promotional coupons, mail-in rebates, recipes and usage tips. Other applications include informational labeling for agricultural chemical and pharmaceutical products. Each order is custom designed, taking into account end use application. Among the many available features are one-time removal, reseal, scratch-off, and four-side seal.