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Avery Dennison unveils new range of Gen 2 RFID inlays

February 28, 2006

Avery Dennison RFID, a business unit of Avery Dennison Corporation and a provider of RFID inlays, has unveiled a broad portfolio of high-performance Gen 2 RFID inlays at RFID World 2006 in Dallas, TX, USA. The portfolio includes products for carton/pallet and item level applications and supports both EPC Gen 2 and ISO 18000-6C protocols.

Avery Dennison RFID’s product offering effectively addresses a variety of RF concerns, including RF-unfriendly carton contents, tag orientation issues, high-density environments, and other application challenges, says George Reynolds, vice president of worldwide RFID sales and marketing.

“We are proud to unveil a portfolio that provides solutions for a wide variety of applications,” says Reynolds. “Our entire product line is designed, tested, and produced specifically to address real-world RFID issues; hence our new brand positioning – Real-World RFID.

The Gen 2 portfolio includes the previously launched AD-220, “a small form-factor tag which gives end users a seamless transition from most Gen 1 tags (including our own AD-210),” Reynolds adds. “The portfolio also includes new carton/pallet and item level tags, enabling widespread adoption of RFID by allowing even more product SKUs to be tagged and tracked in more locations around the world. We are also introducing a true ‘wide band’ inlay that addresses our global customers’ desire for a tag they can use throughout their worldwide operations.”
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