British press manufacturer Edale is expanding its sales and service network with the appointment of a North American sales manager and the establishment of a service and parts center in Raleigh, NC, USA. Karl Schmucker, an 18-year graphic arts industry veteran, now heads the Edale America team.
“The climate in America has become stagnant with three or four main companies,” says Schmucker. “Each one concentrates on a main market of cookie-cutter style presses, none of them offering complete and extraordinary engineering to further advancement of press abilities. This has moved to the creativity of the printer, who uses press platforms as an artist would use a canvas and easel, to make the press into a unique profit center. Edale can partner with people to give them a different approach to presses. With our Alpha line, we can also bring high quality printing to the smallest of label printers, giving them a chance to compete with printers many times larger.”
The creation of the American division “is a large venture, but a calculated one, and we believe that there is a real demand for what Edale has to offer,” says James Boughton, the company’s CEO. “The feedback from the last expo in America was positive, with particular emphasis on the anodized cast aluminium plates and the web handling and tension controls of the Edale machines.”