Vic Stalam, a vice president of Kodak Packaging Graphics, a premier sponsor of the symposium, opened the symposium with an overview of industry trends. He was followed by Peter Renton, founder of Lightning Labels, who told how his digital printing operation has grown through search engine marketing. Mike Erwin, president of Tailored Label Products, explored the techniques and tools necessary to optimize strategic planning and execution. Elisha Tropper, president of Prestige Label, delivered an address that explained how converters can establish successful partnerships with their customers.
The intricacies of security labeling and its expanding role in brand protection was discussed by Robert Sherwood, VP of Sekuworks, a narrow web company whose sole focus is security printing. He was followed by Holly Young, a package design consultant, who presented an overview of trends in design and the opportunities available to converters in that arena.
The program concluded with a panel discussion among four successful converting professionals. Scott Pillsbury, president of Rose City Label, moderated a panel on supply chain management that focused on establishing streamlined relationships with suppliers and with customers, as well as internally among employees. The panelists were Tim McDonough, president of Flexo-Graphics; Rebecca Kerschinske, VP of Lauterbach Group; and Mike Falco, president of Topflight Corporation.
The exhibition area at the symposium featured tabletop presentations by 35 companies. Sponsors of the event, in addition to Kodak, were TLMI, CRC Information Systems, FLEXcon, Tailored Solutions, 3M, Advanced Vision Technology, and Innovia Films.