The label is said to deflect heat from the hand to keep beverages colder, longer. Outlast and Smyth have filed a patent application together for beer labels. The Cold Wrap label, incorporating the temperature-buffering benefits of Outlast technology, will begin appearing on glass bottles this summer with brand partner, Coors Brewing Company.
The label is a 360-degree premium wrap with a tactile finish. The backside of the label is coated to create a barrier between the container and the warm hand. It is composed of proprietary Outlast material and a lamination of clear polyester to metalized polyester. The labels are finished and shipped to Smyth’s bottle labeling facility in Golden, CO, where they are applied.