05.17.06
Outlast Technologies, of Boulder, CO, USA, and Smyth Companies, headquartered in St. Paul, MN, USA, have introduced a temperature-buffering label that they call the Cold Wrap.
The label is said to deflect heat from the hand to keep beverages colder, longer. Outlast and Smyth have filed a patent application together for beer labels. The Cold Wrap label, incorporating the temperature-buffering benefits of Outlast technology, will begin appearing on glass bottles this summer with brand partner, Coors Brewing Company.
The label is a 360-degree premium wrap with a tactile finish. The backside of the label is coated to create a barrier between the container and the warm hand. It is composed of proprietary Outlast material and a lamination of clear polyester to metalized polyester. The labels are finished and shipped to Smyth’s bottle labeling facility in Golden, CO, where they are applied.
The label is said to deflect heat from the hand to keep beverages colder, longer. Outlast and Smyth have filed a patent application together for beer labels. The Cold Wrap label, incorporating the temperature-buffering benefits of Outlast technology, will begin appearing on glass bottles this summer with brand partner, Coors Brewing Company.
The label is a 360-degree premium wrap with a tactile finish. The backside of the label is coated to create a barrier between the container and the warm hand. It is composed of proprietary Outlast material and a lamination of clear polyester to metalized polyester. The labels are finished and shipped to Smyth’s bottle labeling facility in Golden, CO, where they are applied.