The Brand Protection Alliance (BPA) announces the inclusion of Gallus Inc. as its newest member. Ken Goetze, vice president of the BPA says, “In addition to building application-specific printing presses (e.g. for brand protection, authentication or security), we see Gallus Inc. as an integrator of the many technologies currently provided by the supply based membership.”
Jon Guy, president of Gallus, says, “I see the BPA as a force for equipping the brand owners with tools to combat counterfeiting and protecting their brands as well as giving our customers another way to add value to their product.”
The Brand Protection Alliance was established to serve as a resource organization that will assist brand owners in the design, development and implementation of customized, secure solutions against consumer product counterfeiting and diversion.