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Raflatac launches label design contest in China



Published December 19, 2006
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UPM Raflatac, headquartered in Tampere, Finland, has launched a label design competition in China. The Label Design Awards 2007 encourages Chinese designers to revolutionize the way labels are designed. The company has organized the awards in cooperation with the Central Academy of Fine Arts in China.

“With the opening of our new manufacturing center in Changshu in spring 2007, we’re launching a new era in labeling,” says Elisa Nilsson, vice president, communications, at UPM Raflatac. “To celebrate this, the Label Design Awards 2007 encourage Chinese designers to create an innovative product label for an imaginary home care or personal care product called New Era, using UPM Raflatac’s extensive range of labelstocks as a canvas.”

The invitational contest is open to professional designers and design students attending China’s top 100 design schools. A jury will evaluate the entries and select winners from the student and professional categories. The results will be made public in March at www.upmraflatac.com/labeldesign_eng.

UPM Raflatac is a global supplier of pressure sensitive labelstock and RFID tags and inlays.


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