BST has been present in China for more than 20 years through commercial agencies and representation offices. The new subsidiary will allow the company to operate and grow its business in the Chinese market. Presently about one eighth of the company’s total turnover comes from China.
In Songjiang, BST has invested about €250,000 in manufacturing, sales and service support. The company will manufacture country-specific components, such as mechanical guiding devices for web guiding systems, and will conduct sales and support activities, especially for the expanding tire segment.
Jenny Zhang, the previous head of BST’s representation office in China, has been appointed managing director. She has been with the company for five years.
BST International has more than 18,000 web inspection systems and 100,000 web guiding systems installed in over 70 countries.