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Avery Dennison and Motorola join forces for RFID production

May 1, 2007

The new enterprise mobility business from Motorola Inc. and Avery Dennison Corporation have announced a strategic relationship under which Avery Dennison RFID will supply EPCglobal Gen 2 RFID tags to Motorola, increasing the speed of RFID deployments and availability of RFID products to large markets.
The agreement aligns Avery Dennison’s cost effective inlay manufacturing capabilities with Motorola’s hardware and tag design expertise. According to an Avery Dennison statement released May 1, Motorola will now be able to more quickly and efficiently fulfill the growing demand for its portfolio of custom RFID tags, including its high-performance airline baggage tag and durable tags for asset tracking. In addition, by working together on RFID solutions, Motorola and Avery Dennison will be able to optimize RFID systems for successful real world deployments.
Motorola is an industry leader in RFID with a portfolio of products and solutions, including one of the first deployed EPC-compliant RFID handheld readers, fixed RFID readers and packaged RFID reader systems. Avery Dennison RFID leverages its company’s expertise in high volume, roll-to-roll manufacturing to produce high quality RFID inlays — a critical link in any RFID system.
“Together, Motorola and Avery Dennison can build on successful customer engagements with an even stronger reader-and-tag solution,” says Joe White, vice president of RFID marketing and business development for the enterprise mobility business, Motorola Networks & Enterprise. “Motorola’s broad portfolio of intellectual property in EPC RFID tags and readers, combined with Avery Dennison’s expertise in high-volume inlay manufacturing, will provide Motorola customers with a reliable supply of quality, high-performance RFID tag products.”
“Avery Dennison is pleased to be aligned with Motorola in bringing real-world RFID technology to the marketplace,” says Bob Cornick, vice president and general manager of Avery Dennison RFID. “By working together, Avery Dennison and Motorola will enable customers to better manage their assets and enhance their return on investment in RFID.”
Motorola plans to start shipping Avery Dennison-supplied Gen 2 tags in the second half of 2007.
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