Multi-Color Corporation, of Sharonville, OH, USA, has entered the digital label printing field with the purchase of a new HP ws4500 digital press. The press will be installed in the company’s plant in Green Bay, WI, USA.
This is the second new press acquisition by Multi-Color in recent weeks, the first an Omet combination flexo/gravure press.
“This new technology addresses one of the market’s top issues: to deliver manageable quantities of complex and intricate graphic designs in a timely and cost effective manner,” says Don Kneir, president of the Decorating Solutions Division.
Jack Mackert, vice president of operations, adds, “As a result of this new digital press, we will continue to be competitive in the marketplace by providing more flexibility for short to mid-quantity label production. In fact, the printing landscape is changing significantly as roughly 65 percent of all current label print runs fall into the short to mid-quantity range according to recent industry research.”