“The US is not the most robust market today,” Scarborough said. “In many cases, the converter’s customer is ordering materials for two days, for the short term, and the converter says he sees no forward window. In Europe, our business has grown year after year in the high single digits, but this summer it just dropped, because customers have pulled back.”
On the topic of environmental sustainability, Scarborough said that the industry has gradually been pursuing a policy of materials reduction through a downgauging of papers and films, and he anticipates that thin films could gain acceptance as a replacement for conventional paper release liners.
Avery Dennison is at work on a program to educate converters about sustainability, Scarborough said. “I think that the green challenge is a good thing for all of us.”