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HP Indigo announces strategic alliance with AB Graphic, EskoArtwork



Published September 27, 2007
Related Searches: Bar codes Labelexpo Variable data
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HP today announced two new strategic alliances with long-term partners, EskoArtwork and AB Graphic International. AB Graphic International becomes HP’s worldwide sole strategic partner and preferred solution provider in the area of label converting. AB Graphic equipment, including the Digicon and Digicoater, are HP’s preferred end-to-end solutions for this market.

“These strategic partnerships are important to HP and its customers because it establishes strong, worldwide links with two leading suppliers who have helped us build truly end-to-end solutions for our customers,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “EskoArtwork and AB Graphic, innovators in their own rights, have excellent understandings of our technology and our markets as well as established relationships with our team and our customers.”

Shown for the first time at Labelexpo is EskoArtwork’s new Digital Front-end variable data printing option for the HP Indigo press ws4500. This tool works in Adobe Illustrator environments and is focused on industrial VDP needs such as bar codes, sequential numbering and graphical codes.

Among its announcements was the development of the HP Indigo Label Job Estimator, which calculates the cost-effectiveness of digital production for industrial printing. The software provides the analytical processing capabilities to effectively determine whether a given job is more profitable on an HP Indigo or conventional flexographic press. The software is available free of charge to HP Indigo customers through the www.myhpindigo.com customer portal.


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