“In a large and diverse market like Europe there will always be a need for label solutions customized for special applications,” says Jan-Erik Forsström, senior vice president, Europe. “Our investment in new technology, quality development and competence demonstrates UPM Raflatac’s commitment to being a strong player in the future development of special products.”
The investment is part of UPM Raflatac’s long-term investment programme, which strengthens the company’s position in an expanding pressure sensitives market. UPM Raflatac has also reinforced its special products development organization and team of technical experts. “We collaborate closely with our customers when developing solutions for entirely new or particularly demanding applications. Our technical experts play a vital role in this work,” comments Arto Tuomi, general manager, special business, Europe.