Braden Sutphin Ink Company, Cleveland, OH, USA, has launched EcoSmart, a certification program that gives printers, print buyers and end users the ability to identify and understand the attributes of Braden Sutphin’s environmentally friendly ink products.
“Braden Sutphin has produced environmentally friendly ink options for more than two decades,” says Ray Loomis, national sales manager. “However, the lack of industry or other relevant US environmental commercial ink standards ultimately drove us to develop our own guidelines. We want to help customers, print buyers and end users be more environmentally responsible. The EcoSmart guidelines not only help feature environmentally friendly inks in our current product portfolio, they also help us create new environmentally friendly inks in the future.”
The products can be identified by the EcoSmart seal. Upon purchasing EcoSmart products, printers are allowed to use the EcoSmart seal for their own marketing purposes. Additionally, customer documents printed with Braden Sutphin EcoSmart certified inks may also carry the seal, alerting consumers that a safe ink has been used.