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EFI and Pitman sign distribution agreement for Jetrion

September 10, 2008

The indirect channel aims to complement direct sales and speed adoption of digital color label press

EFI announced that it has signed a distribution agreement for its range of Jetrion industrial inkjet systems with North American graphic arts industry supplier Pitman. The agreement expands the partnership between the two companies; Pitman already represents EFI’s VUTEk superwide printing systems as well as the ColorProof XF solution for digital color proofing, large-format production and photographic printing.
 
“This agreement will prove beneficial for Pitman, for EFI and for the label printing and packaging industry as a whole,” said EFI president, Fred Rosenzweig. “Now that the Jetrion 4000 is commercially available, Pitman provides the ideal channel to speed the rate at which our breakthrough technology can help label printers make the transition to digital printing to produce short run jobs economically.”
 
“We are happy to extend our partnership with EFI, and are very excited about distributing Jetrion into the market for digital labels,” said Pitman’s new president, Peter Moore. “The Jetrion 4000 stands apart from other solutions, with lower running costs than toner alternatives, and a lower purchase price that delivers a compelling return on investment.”

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