The new press can print in four colors at 100 feet per minute, and twice that speed printing two colors. The repeat length of 39” is more than twice the 18” of the 4500. The ink containers are larger, Bar-Shany said, and the footprint is the same as the 4500. Several internal improvements have been made as well.
Bar-Shany said that global label market growth is 4 percent, as is packaging growth. But digital print’s portion of that growth is 45 percent, and 59 percent of the packaging growth. In 2003 there were under 200 Indigo industrial presses in use; last year there were more than 600. HP predicts that the number for 2008 will top 1,000.