CCM/FEMSA, one of Mexico’s leading brewers, has repositioned its popular Sol beer in the United States by converting from ACL (painted bottle) graphics to clear pressure sensitive labels from Spear. CCM has duplicated the ACL look on its non-returnable Sol package in Mexico since 2002 and is now extending the use of these improved graphics to international markets.
Pressure sensitive labels provide the Sol brand with a more environmentally friendly package that utilizes a brighter white and red, and shinier gold ink than is possible with painted bottles. CCM is also marketing collectible promotional packages centered on sports and music themes through the use of multiple images on the back label. In addition to improved graphic capabilities, the pressure sensitive labeled Sol package is providing CCM with lower total applied costs and a lower carbon footprint.
Sol labels are screen printed by Spear and include a three color front and one color neck and back label. The Sol bottles in the US are being labeled by CCM/FEMSA’s internal glass company Sivesa. The pressure sensitive Sol USA long-neck began US distribution in late September through CCM’s partner, Heineken USA.
Spear is based in Mason, OH, USA, and has four plants in the US, one in the UK, and one in South Africa.