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Primera introduces high-resolution bar code label printer

November 18, 2008

1200 dots per inch printing has almost six times the resolution of most thermal transfer bar code printers.

Primera Technology, Plymouth, MN, USA, a manufacturer of specialty printers,  announced the introduction of its LX200e high-resolution bar code label printer.

The LX200e utilizes monochrome high-speed inkjet printing technology. With 1200 dpi print resolution, the printer has almost six times as many dots per inch as most thermal transfer bar code printers. It prints onto labels, tickets, tags and coupons for a wide range of applications, including those in which higher levels of security, confidentiality and durability are required.

Unlike thermal transfer printers, the LX200e uses an inkjet print head instead of ribbons. Thermal transfer ribbons leave behind a record of everything that has been printed. In many applications, such as healthcare or government, secure collection and disposal of ribbons is required in order to meet confidentiality and security requirements. The printer is shipped with Primera's label creation layout software called NiceLabel SE.

All popular bar codes are supported, including linear and, optionally, 2D bar codes such as PDF417. Fonts as small as 2 points are highly legible and perfectly formed. An additional benefit of the LX200e is that ink replenishment is fast and easy: instead of threading a ribbon, just snap out the used printhead and snap in a new one.

“For almost two decades, thermal transfer printers have dominated the bar code printer market,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “But now, our new inkjet-based LX200e is available. For many applications it’s a better choice. Inkjet printing has been accepted for virtually all other mainstream applications. With its high-resolution, photo-quality printing, fast print speeds and virtually 100 percent scannable bar codes, there’s every reason why inkjet printing should be a part of this market, too.”

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