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AVT continues integration of GMI



Published November 24, 2008
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Advanced Vision Technology (AVT) has introduced the next AVT - GMI integration steps in its long-term “One Company” strategy. The sales and marketing of AVT and GMI in the Americas (North, Central and South America) will be unified under the leadership of Lance Shumaker, president of AVT Inc. in the US. The joint team will continue serving the industry with both AVT and GMI product lines, while answering the specific needs of the industry’s various segments.

The consolidations of AVT and GMI sales and marketing in the EMEA (Europe, the Middle East and Africa), and Asia-Pacific regions were implemented earlier this year, and now all sales activities worldwide are integrated. Also, the California and Texas facilities of GMI will be consolidated under one roof in Rockwall, TX, USA. This process will be completed by March 31, 2009.

Shlomo Amir, president and CEO, commented: “When we acquired GMI in 2007, we set forth a long-term integration plan as part of our ‘One Company Vision.' The two steps we announced today are part of this plan. The sales integration provides enhanced market coverage and better support to our customers and partners, as well as having one focal point for the combined AVT/GMI solution offering. The consolidation of GMI operations in Rockwall, Texas, provides improved operating efficiencies and performance, and combines R&D activities in one location. These integration steps will help facilitate faster realization of cross market opportunities.”



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