The growth in North American label volume demand is estimated at 2.5 percent in 2007, according to Labeling Markets: North American Market Study & Sourcebook 2008, newly published by AWA Alexander Watson Associates.
Label industry growth in North America, the study says, is a considerable slowdown from its historical highs and is behind the global average that is being driven by the above average increases in the developing regions.
In the developed regions, the annual rates of growth have declined because of the high levels of key market penetration; elevated levels of per capita label consumption; and advanced development of VIP applications in retail and transport/logistics/distribution.
Labeling Markets: North American Market Study & Sourcebook 2008 details trends in the North American market by label format, material, and technology, with particular emphasis on the changing structure and developments within this key business area.
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