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Nilpeter launches a new Middle East subsidiary

April 27, 2009

Shayam Babu, the managing director, reports strong leads and potential sales in the region.

Nilpeter A/S, a manufacturer of narrow web label and packaging presses, has formed Nilpeter Middle East. The decision was announced at the recent Gulf Print Dubai 2009. Shyam Babu, managing director, says that the new company has already attracted several strong sales leads for Nilpeter’s FB-Line of UV flexo presses and the MO-Line of offset combination presses. The company is also developing partnerships in Iran and Saudi Arabia.

Babu reports that the Dubai show resulted in strong contacts with label converters in Bahrain, Qatar, Syria, Egypt, Iran, Saudi Arabia, Dubai, and Abu Dhabi.

Nilpeter’s expansion is prompted by the overall strength of the Middle East printing market, says Jakob Landberg, Nilpeter’s sales and marketing director. Pira International, he says, reports that the total value of printed output in the Middle East will rise from $5.3 billion to $7.6 billion by 2012. Pressure sensitive and non-adhesive labels, digital color printing and wide format products are forecast to have especially strong growth.

This year Nilpeter celebrates its 90th year in business as an independently owned company. Based in Slagelse, Denmark, it operates sales and service subsidiaries throughout Europe, North America, Central and Latin America, Asia and Australasia.