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Avery Dennison RFID selected to supply Hong Kong airport

May 11, 2009

The company joins forces with Motorola and Print-O-Tape to supply up to 70 million tracking tags.

Avery Dennison RFID Division, along with Motorola and Print-O-Tape Inc., has been selected to supply Hong Kong International Airport (HKIA) with up to 70 million radio frequency identification (RFID) enabled baggage tracking tags. The multi-year contract was recently awarded to Motorola.

HKIA, one of the first airports to adopt RFID technology, will use Avery Dennison’s new AD-833 RFID inlays, Motorola’s RFID hardware and Print-o-Tape’s global expertise in baggage tag converting.

“To maintain its position as a premier regional and international aviation center, HKIA is committed to providing our passengers with pleasant, hassle-free services and state-of-the-art facilities. The application of RFID is also another testament to our continuous efforts to achieve service excellence,” said C K Ng, deputy director, airport operations, Airport Authority Hong Kong.

Unlike bar code-only tags, which require the scanner to be in the line-of-sight to read the tag, the AD-833 RFID tag, specifically designed around aviation needs, can be read at long distances without line-of-sight in any orientation. RFID systems are also more reliable, achieving average read-rates of more than 97 percent, much better than a bar code-only system’s average of 80 percent. As a result, RFID tags allow more accurate tracking of baggage through HKIA’s baggage system.

“We are very proud to have been selected to provide the inlays for this important project,” notes Jack Farrell, vice president and general manager, Avery Dennison RFID Division.“Teaming our broad knowledge of the design and manufacture of RFID tags, with Motorola’s leadership and Print-O-Tape’s specialized converting expertise has lead to one of the most innovative RFID installations in the aviation sector.”

Avery Dennison, Motorola and Print-O-Tape plan to work together on other RFID-based baggage tracking initiatives.

Avery Dennison RFID, headquartered in Flowery Branch, GA, USA, is a business unit of Avery Dennison Corporation (NYSE:AVY), a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, CA, USA, Avery Dennison currently employs more than 36,000 individuals in 60 countries.

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