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EFI partners with Masterpiece Graphix for Jetrion substrates

July 28, 2009

The alliance gives Jetrion 4000 users a larger array of pre-qualified materials.

EFI, the manufacturer of Jetrion digital inkjet presses, has announced the formation of a partnership with Masterpiece Graphix Inc. (MGX), a provider of customized precoated, print enhanced substrates for digital printing. Under the terms of the agreement, MGX will coat certain substrates for use with the Jetrion 4000 Series industrial inkjet system and UV inkjet inks, eliminating the need for Jetrion users to perform this step themselves. As a result, Jetrion users will now have the option to order a larger array of standard substrates they are already using on flexo presses with an MGX coating which ensures that these substrates are print-receptive for UV inkjet inks.

“The Jetrion 4000 is revolutionizing digital label printing by allowing converters to print directly onto the majority of their favorite substrates without a costly primer or topcoat. This results in lower running costs and faster cycle times, a major advantage of Jetrion’s proprietary UV inkjet inks versus liquid or dry toner-based systems,” says Kenneth Stack, general manager of EFI Jetrion. “While many customers use flexo substrates that work well without priming or top coating, some have asked us for a third-party solution for the substrates that are more difficult to print on. We do offer a flexo-based coating that guarantees compatibility with any substrate, but our relationship with MGX gives our customers the added convenience of ordering print-ready rolls from a third party.”

As part of the new partnership, every new Jetrion 4000 printer will be shipped with a free roll of MGX-coated material so that Jetrion customers can try out new substrate options. Many other specialty digital substrates are available from MGX, including tag and label specialty materials.




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