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Avery Dennison to distribute Polysack’s rollfed shrink films



Published July 31, 2009
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Avery Dennison’s Roll Materials division has entered into a collaboration agreement with Polysack Plastic Industries Ltd. to distribute and sell Polysack’s Polyphane Fit rollfed shrink films in the United States, Canada Mexico, Australia, and New Zealand. The deal is the first distribution arrangement Avery Dennison has established with another label material supplier.

Rollfed shrink films are one of the fastest-growing label decorating technologies. Polysack developed a range of products with shrink ratios from 15 percent up to 50 percent, which can be applied to traditional rollfed labeling using hot-melt or UV glue and advanced technologies such as laser and ultrasonic welding.

Under the agreement, Avery Dennison will provide sales, distribution, marketing and customer support for Polysack’s portfolio of rollfed shrink films.

“Polysack is a respected leader with a significant presence in the rollfed shrink market worldwide,” says Don Nolan, group vice president for Avery Dennison Roll Materials. “Polysack’s focus on innovation and quality complements the distribution network and marketing strength of Avery Dennison.”

“Establishing distribution agreements with key marketing partners in international markets is an essential step in supporting our globalization strategy,” said Ofer Tsimchi, Polysack's chairman. “Avery Dennison’s customer base, product knowledge, and sales and marketing expertise will allow us to penetrate the growing shrinkable labels market in North America. Longer term, we will look to partner and grow with Avery Dennison by sharing technology and developing new products together.”

Polysack Plastic Industries, based in Negev, Israel, was established in 1974 and is a manufacturer of mono-oriented films. The company has 200 employees and has marketing and service subsidiaries in Brazil, Israel, Mexico, Spain and the USA, as well as three production facilities in Israel and Brazil.






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