“We are working with experts from a wide variety of market segments, people who have expertise in the supply chains,” he said. “We want to enable new applications of pressure sensitive technologies in beverage, stamps, durable products – which has been pretty tough but seems to be improving. All of the recovery today is coming from new applications.”
Depietri has watched the flat PS markets of Western Europe bear the economic decline of the past year or two, “but during the crisis we saw the young economies of Eastern Europe suffer more. These were countries that had grown up to 18 percent a year not too long ago, and this year we have seen 20 percent declines.”
Governments, he added, have been “giving strong messages to banks to improve their lending practices. Many banks are showing good numbers, yet the industry doesn’t feel the support yet.”
Fasson still views Eastern Europe and Russia as those who will show faster growth once the economy improves.