The company’s new Studio Toolkit for labels includes software that offers a 3D view of a wide range of containers, upon which converters and their customers can design the labels of their choosing, right onto the virtual bottle. “One of the main challenges among converters is inspiration – new ideas for packaging products. This program gives them a new opportunity to explore package designs,” said De Roeck. The shopping area on the Studio website features new CAD files of bottles and cans, produced by designers in partnership with EskoArtwork.
“The converter should be more involved in brand execution,” De Roeck added, “not looking just at the label. This will allow for a tighter link with the customer.”
Also in the Studio Toolkit will be a new CAD application for shrink sleeves, which emulates what happens in the shrink tunnel to each label. “The CAD file can be imported into Illustrator, and you can see the effect on the container,” said De Roeck, adding that the application is now in the preview stage and will be available in the first quarter of 2010.