Licenses will be offered to both end users and adhesive companies interested in expanding into PSA hot melt technologies. Target geographic markets include Europe, South America, Asia and Australia.
According to Heartland President Andy Friesch, “This is the best way for Heartland to expand internationally. We have close to 20 years of PSA formulating and manufacturing expertise in North America, and this approach allows us to effectively leverage that value on an international level.”
Heartland, based in Germantown, WI, USA, specializes in PSA hot melts for labels and transfer tapes.