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Brady to supply brand protection labels for HP

December 16, 2009

The labels for Hewlett-Packard’s printer cartridges have numerous layers of authentication features.

Brady Worldwide (NYSE:BRC), a supplier of anti-counterfeiting and brand protection solutions, has been selected by Hewlett-Packard as the supplier of anti-counterfeit security labels for use on select packaging of HP’s printer cartridges. The labels have been developed with numerous layers of authentication features built in.

“HP's products are among the most reliable in the world,” says Frank Jaehnert, Brady’s president and CEO. “Brady Corporation is proud to help protect the HP brand.”

“HP is committed to our customers and we will vigorously defend our customers’ trust in the quality and reliability of HP products,” says Dave Kellar, senior packaging engineer, inkjet supplies, HP. “We’re confident that Brady’s brand protection technology and labels will keep our brand secure and in turn continue to secure the trust and loyalty of our customers.”

Founded in 1914, Brady Corporation manufactures labels and signs, safety devices, printing systems and software, and precision diecut materials. The company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee, WI, USA, and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific. Fiscal 2009 sales were approximately $1.2 billion.