“Building a strong brand is critical to articulating our value in the marketplace,” says Robyn Buss, vice president of sales and marketing. “Thilmany has so much to offer and we need to clearly communicate that message to our customers. Not only does Thilmany provide great products; our people generate outstanding value to customers by understanding their business, delivering unique solutions and sharing a wealth of expertise.”
The corporate website – www.thilmany.com <http://www.thilmany.com> – features a more intuitive, user-friendly design, according to Buss. It has conversational messaging, candid photography, extensive product information and updates (such as a complete sustainability section). Other brand components, including printed materials, trade show graphics and
electronic communications, have also been streamlined into the new message format.
“Thilmany has a long, successful history of providing solutions for our customers,” says Russ Wanke, vice president and general manager. “To provide the greatest, most meaningful service, we continuously advance our equipment, our products and our strategies. And we must do the very same thing for our brand to demonstrate expertise and leadership in the specialty papers industry.”