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Primera introduces LX900 Color Label Printer

January 25, 2010

The new printer produces short-run full-color labels faster and with increased print quality.

Primera Technology, a manufacturer of specialty printers, announced its new LX900 Color Label Printer. The company describes the new machine as its fastest-ever inkjet color label printer. It produces labels at speeds of up to 4.5” per second – almost 17 times faster than its best-selling LX810 Color Label Printer (for comparable print quality).

The printer has separate ink cartridges for cyan, magenta, yellow and black, and the semi-permanent print head utilizes all-new technology "to produce razor-sharp text, brilliant graphics and the most photo-realistic printing ever offered on a dedicated short-run label printing device,” says Mark D. Strobel, Primera’s vice president of sales and marketing.

“LX900 establishes a new industry standard for print speed, print quality and low operating costs,” Strobel says. “We listened carefully to our users. They told us that faster printing and separate ink tanks were the most important new features we could offer. At the same time, they weren’t willing to sacrifice the excellent print quality they were getting from their existing Primera color label printer. LX900 delivers on all of this and more.”

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX900 is also useful for private labeling, test marketing, prepress proofing, industrial product hazardous goods marking and retail labeling.

Printer drivers are included for Windows XP/Vista/7 and Mac OS X 10.5 (or higher) along with easy to use label design software for Windows. Most other popular graphic design programs for Windows and Mac can also be used to design and print labels.

Substrates include many different inkjet-qualified label and tag materials, including Primera’s exclusive TuffCoat Extreme white and clear polyester and white BOPP. Printed labels are highly water, scratch, smudge and tear-resistant. Water-resistant paper labels are available in high-gloss, semi-gloss and matte finishes. Label size is as small as 0.75” (19mm)
wide and 0.75” (19mm) long up to a maximum of 8” (203.2mm) wide and 24” (609.6mm) long.

The LX900 is priced at $2,995 (MSRP) in the USA and Canada. It is available now from Primera’s resellers and distributors worldwide and at Complete product details are available at