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Brady introduces new high-speed portable label printer



Published February 9, 2010
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Brady Corporation (NYSE: BRC), a manufacturer of product identification and protection products, has announced the launch of its portable printer, the BMP71 label printer. The printer’s features include 400 different label options, and what Brady touts as the fastest print speed available in a portable printer.

The BMP71 printer is designed to create workplace safety labels, wire and cable markers, patch panel labels, pipe markers, visual workplace labels, bar code labels, and facility and asset identification labels, among others related to the maintenance, repair and operations (MRO) market. The machine’s features include design wizards for electrical, voice/data communication, safety and general identification applications; material-recognition technology which automatically formats a print job according to the label material used; a full-color screen to preview customized labels before printing; and hundreds of advanced industry-specific symbols and graphics. The BMP71 labeler is also available with Brady’s LabelMark Label Design software and MarkWare software for expanded label design capabilities. LabelMark software integrates completely with Microsoft Office and AutoCAD applications.

“Customer research played a tremendous role in the development of the BMP71 Label Printer. We spoke with hundreds of customers to identify what their needs are, and determine the features and functionalities most important to them,” says Robert L. Tatterson, Brady’s vice president for research and development and chief technology officer. “The result is that the BMP71 label printer offers some of the most advanced technology ever seen in the portable printer market coupled with user-friendly features and functionality.”

Brady is headquartered in Milwaukee, WI, USA, and employs about 7,000 people at operations in the Americas, Europe and Asia/Pacific.





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