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Mohawk and Fasson roll out new premium label paper



Published June 28, 2010
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Mohawk Fine Papers Inc. and Avery Dennison Fasson have joined forces to bring Mohawk’s new Superfine Premium Label paper to the industry. The specialty grade paper is manufactured for high-end packaging that requires wet strength labeling systems, and is being targeted to the wine and premium packaging markets.

“Superfine Premium Label combines the lush tactility and perfectly balanced white shade of Mohawk Superfine with a surface technology that dramatically increases the density of the ink film and reduces dot gain on press,” says Dave Van de Water, director of product and market development at Mohawk, Cohoes, NY, USA. “It’s a perfect storm of product attributes. Superfine Premium Label offers perfect aesthetics, breakthrough print performance and unparalled flexibility for the printer’s workflow. We are extremely excited to offer this product to the packaging industry.”

Superfine Premium Label is available in five finish and shade combinations: Smooth White, Smooth Softwhite, Eggshell White, Coral White and Handmade White. It is certified for HP Indigo rollfed presses and features a patented surface treatment that produces enhanced toner adhesion and exceptional printed results on offset, flexography and digital presses. This means a single inventory item can be utilized on any press within a printing plant.

All products are FSC-certified, made with windpower, acid free and archival, and will be available from the Fasson Roll North America division of Avery Dennison.

Mohawk Fine Papers Inc. is the largest manufacturer of premium printing, writing and digital paper in North America. Signature products include Strathmore, Mohawk Superfine, Mohawk Color Copy, Mohawk Options and proprietary i-Tone technology.





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