September 4 marks the official incorporation date when Emil Thiel named the company Badger Tag Corporation. Throughout the month of September, anyone who places an order will automatically be placed in a drawing for a $75 credit on that order. A drawing will take place daily throughout September, Monday through Friday, which gives customers 21 opportunities to win.
Badger Tag & Label is in the third generation of being a Thiel family owned, privately held business. Bob Thiel, president, says, “We’ve printed tens of millions of custom tags and labels since the company began.”
Badger has created a commemorative 75th anniversary logo that is being used throughout 2010. Employees are a key component of Badger’s success. One of the first annual company picnics was enjoyed by 11 employees. This year, when they celebrate with a special evening of dinner and entertainment, attending will be 35 employees, spouses, and numerous retirees. And in addition to the three staff salespeople who serve the Wisconsin and Illinois markets, Badger has some 500 independent dealers who cover the rest of the country.
Technology and equipment have also played an important part in Badger’s success. In the 1960’s they installed one of the first ever built Webtron presses. In 2006 they expanded their capabilities to include printing of prime labels with the addition of a Mark Andy press. And, in 2009, they added short-run, specialty digital capabilities with the addition of a six-color UV inkjet press and plotter cutter. Today Badger owns their main production facility of almost 30,000 square feet and leases a second facility of 2,000 square feet.