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Primera announces full-color RFID printer

September 16, 2010

The "on-demand" RX900 supports popular linear and 2D bar code symbologies.

Primera Technology, Inc. has announced at Labelexpo its new RX900 Color RFID Printer. The company says the RX900 is the world’s first and only full-color RFID “on demand” label printer. Labels are printed, encoded, verified and dispensed one at a time, making the printer ideal for applications where one or more labels at a time are required. All popular linear and 2D bar code symbologies are supported.

The built-in RFID reader/encoder module is supplied by Intermec, a globalRFID equipment and technology company. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications for the widest range of deployments in real-world applications.

The RX900's print resolution is up to 4800 dpi. Separate cartridges for cyan, magenta, yellow and black ink make label production economical since only one color at a time is replaced. Also, full-color print speeds of up to 4.5” (114mm) per second make label production fast and convenient.

“Printing full-color RFID labels and tags adds a new, value-added feature to the technology,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Now, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags. In many applications you’re adding an extra level of accuracy and safety such as in medical file folder labels, full-color photo wristbands and specimen tracking labels.”

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through dye-based inks and the print surfaces of inkjet labels such as Primera’s TuffCoat labels. Most popular inlays from major RFID companies can be integrated into labels.