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Primera announces full-color RFID printer



Published September 16, 2010
Related Searches: Labelexpo Label printer
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Primera Technology, Inc. has announced at Labelexpo its new RX900 Color RFID Printer. The company says the RX900 is the world’s first and only full-color RFID “on demand” label printer. Labels are printed, encoded, verified and dispensed one at a time, making the printer ideal for applications where one or more labels at a time are required. All popular linear and 2D bar code symbologies are supported.

The built-in RFID reader/encoder module is supplied by Intermec, a globalRFID equipment and technology company. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications for the widest range of deployments in real-world applications.

The RX900's print resolution is up to 4800 dpi. Separate cartridges for cyan, magenta, yellow and black ink make label production economical since only one color at a time is replaced. Also, full-color print speeds of up to 4.5” (114mm) per second make label production fast and convenient.

“Printing full-color RFID labels and tags adds a new, value-added feature to the technology,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Now, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags. In many applications you’re adding an extra level of accuracy and safety such as in medical file folder labels, full-color photo wristbands and specimen tracking labels.”

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through dye-based inks and the print surfaces of inkjet labels such as Primera’s TuffCoat labels. Most popular inlays from major RFID companies can be integrated into labels.


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