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Dow Industries buys HP Indigo WS6000 digital press

November 13, 2010

The Massachusetts converter has been printing with Indigo presses since 1995.

Growing demand for multiple SKUs prompted label converter Dow Industries to install an HP Indigo WS6000 digital press and fill it with jobs previously printed at a higher cost on the company's analog flexographic presses. The six-color label and packaging press addresses a continuing trend at the Wilmington, MA, USA, company.

"The real thrust behind digital is our customers' increasing need to provide a greater number of SKUs, which is why we've brought in our fourth HP Indigo press with the new WS6000," said Walter Dow, CEO and owner. "The press's higher volumes let more of our customers gain the advantages HP Indigo digital technology brings – from its ability to reduce client inventory needs, to its superior image quality."

Dow Industries produces most of its work on film, and the company was attracted by the improved white HP ElectroInk used on the WS6000 for full-color digital printing on clear or metallic film substrates.

A job with 100 or more SKUs is not uncommon at Dow Industries, and some jobs have required nearly 700 SKUs. "The multi-SKU phenomenon is a key reason digital printing is driving a transformation in labels and package converting," says Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. "Companies like Dow Industries are bringing more value to the supply chain with the high-volume productivity and tremendous production flexibility the HP Indigo WS6000 digital press offers."

The WS6000 Digital Press prints up to 98 feet per minute in four-color mode, and is compatible with a broad range of media – from thinner flexible packaging substrates, to label and shrink sleeve media, to folding carton material.

Dow Industries' current digital press lineup also includes an HP Indigo press s2000 and three HP Indigo press ws4000s. The company has been printing with Indigo digital equipment since 1995. Alongside those presses, the company has invested in a full complement of digital finishing equipment from Rotoflex and AB Graphic international.