ETI Converting Equipment, based in Boucherville, QC, Canada, has opened a Pressure Sensitive Product Development Division. Equipped with a laboratory for developing and testing products that constitute a PS label, the division is able to propose to customers proven products that will enable them to develop new markets and be more efficient in existing markets.
Frederic La Brie, COO, heads the new division. He is assisted by recently hired chemists and engineers.
“ETI brings a turnkey solution to label printers. The equipment, the raw materials, the know-how, the QC and now the product development are all important for a successful vertical integration,” La Brie says. “We must respond to our customers, who, by acquiring ETI machines, want to differentiate themselves by producing innovative products while increasing savings made with the ETI technology.”
In its new division, ETI will further develop the innovation side allowed by the pressure sensitive material “with an emphasis on the technology and chemistry side of the ETI alternative to large converters,” La Brie adds. “We thus want to bring forward the inline printing and coating technology of our equipment.”