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Label Traxx appoints Latin American development rep

February 15, 2011

Betty Grande, a graduate of Rochester Institute of Technology, has experience in flexographic and digital printing.

Tailored Solutions Label Traxx, a print business management software for flexo and digital narrow web converters, has named Betty Grande to conduct business development in Latin America and the Caribbean region.

A graduate of the Printing Management program at Rochester Institute of Technology, Grande is based in Puerto Rico. Before joining Label Traxx, she held technical sales and business development positions with Intermarket Corporation, a major Latin American distributor of flexographic products such as the HP Indigo press and DuPont Cyrel.

“Label Traxx is fortunate indeed to be represented by an experienced flexographic specialist like Betty Grande,” says Ken Meinhardt, president of Label Traxx. “She brings us an incredible depth of experience serving both Spanish- and English-speaking customers and is particularly knowledgeable regarding the current movement of the label industry toward digital printing. She is known throughout the region as an extremely helpful and technologically savvy technical representative to the industry.”