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New Innovia films target linerless labels

March 28, 2011

The films were developed with Ravenwood Packaging, producer of Nobac linerless applicators.

Innovia Films, a UK based producer of BOPP and cellulose substrates for a variety of labeling techniques, has launched Rayoface NB, a range of films suitable for linerless label applications.

The new films were developed in partnership with machine and technology supplier Ravenwood Packaging, which manufactures Nobac linerless label applicators.

Richard Southward, Innovia Films’ product manager for labels, says, “Rayoface NB films provide the linerless label market with a choice of solutions to minimize packaging waste, drive process efficiencies and create sustainable value through the supply chain.”

Rayoface NB films are available in white and transparent grades and in thicknesses of 92µm (suitable for replacing carton board sleeves) and 60µm (for conventional pressure sensitive and wraparound label replacement). When converted into linerless labels, Rayoface NB films can be used by retailers on lidded food trays for meat and fish product packs. As the label is applied directly to the pack, a reduction of more than 30 percent of the labeling waste and weight can be achieved.

Based in Bury St. Edmunds, UK, Ravenwood Packaging sells and services a range of Nobac linerless labeling systems and associated packaging machinery. Founder Paul Beamish says, “We have used Innovia Films’ substrates on our machines for over five years, and the development of the Rayoface NB range is another example of how we have worked together to respond to our customers’ needs in the fast changing label industry.”

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