Avery Dennison has given its business units new names to communicate their focus on specific markets. The company’s largest business unit, Roll Materials, becomes Label and Packaging Materials to reflect its role in self-adhesive technology beyond labeling to packaging applications and solutions.
Retail Information Services is now Retail Branding and Information Solutions to reflect its products and services for retailers and apparel brands; Office Products becomes Office and Consumer Products to reflect its organization and identification products for the home as well as the office.
Graphics and Reflective Products becomes Graphics and Reflective Solutions, and Specialty Tape Division becomes Performance Tapes. The company’s Specialty Converting Division, which includes Industrial and Automotive Products, Performance Films, Business Media and Security Printing, is now Designed and Engineered Solutions. Medical Products, the RFID Division, and Automotive are now Medical Solutions, RFID, and Automotive Solutions, respectively.
The name changes took effect March 18 and first appeared in the company’s online 2010 Year in Review.