Breaking News

Primera launches new color RFID printer

May 16, 2011

High-resolution color graphics and photo-quality images can be added to RFID labels as they’re being printed.

Primera Technology, Inc., a manufacturer of specialty printers headquartered in Plymouth, MN, USA, has announced its new RX900e Color RFID Printer. The company says the RX900e is the world’s first and only full-color, on-demand label and tag printer that also has built-in RFID encoding technology.

The RFID reader/encoding module is supplied by Intermec, a global RFID technology company. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications.

“Until now, on-demand RFID labels and tags could only be printed in monochrome,” says Mark D. Strobel, Primera’s vice president of sales and marketing. “With RX900e, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags as they’re being printed. We are confident this capability opens up an entirely new set of exciting and cost-effective applications for RFID technology.”

The RX900e is designed for applications that need both color and RFID, including:
• File folder tracking – medical, government, insurance and more
• Retail and apparel tags – for indicating sizes by color and anti-counterfeiting
• Data tape tracking – for indexing by color, bar codes and RFID
• Pharmaceutical labels – for printing photos of pills and for anti-counterfeiting
• Oversized ID badges – for printing color photos and enabling electronic access/tracking at conventions and trade shows, concerts, marathons and other events
• Wristbands – with full-color, high-resolution photos of patients and patrons and integrated RFID for tracking, positive ID and concessions

blog comments powered by Disqus
  • Paper Substrates

    Paper Substrates

    Greg Hrinya, Associate Editor||January 26, 2015
    Labelstock suppliers continue to adjust to an evolving industry.

  • Digital Groundhog Day: An Optimist’s View

    Sean Skelly||November 17, 2014
    A look at the industry’s digital evolution shows significant progess, and how close we are to being on the verge of a new day in label production.

  • Digital Printers & Presses

    Digital Printers & Presses

    Steve Katz, Editor||November 17, 2014
    With so many digital printers and presses now available, we break down the specifications and capabilities of what some of the label industry’s leading suppliers have to offer.