Xeikon America, a manufacturer of digital label presses, will sponsor an Executive Communication Exchange forum for the label industry on Wednesday, June 22, in Marina del Rey, CA, USA. The forum will give label printers insight into the expanding opportunities in the marketplace and best practices for using technology to grow their sales.
The Los Angeles area forum is a part of a series of events sponsored by Xeikon to provide owners and executives of label printing companies direct interaction with industry experts, thought leaders and their peers. There is no charge for label printers to participate.
“The opportunities for growth and profitability in the label industry are abundant for those who understand the current state of the market and what the future holds,” says Michael V. Ring, president of Xeikon America. “Through the Executive Communication Exchange forums, Xeikon is empowering label manufacturers with the information needed to thrive in this changing marketplace.”
The event will take place from 10:30 a.m. to 2:30 p.m. at the California Yacht Club, in Marina del Rey, CA. It will examine label printing trends and technologies from multiple perspectives. In addition, attendees will have the opportunity to learn and discuss critical success factors, such as the current brand owner requirements from label printers and business strategies that offer the greatest promise in today's market.
The event will include the following presentations:
• Jack Kenny, editor of Label & Narrow Web magazine, will present his perspective on the state of the industry;
• Bob Leahey, associate director of InfoTrends, a market research and strategic consulting firm for the digital imaging industry, will share trends from a 2011 study on the needs of brand owners;
• Jay Ziegler, director of marketing and strategy at Tapecon, a Buffalo, NY-based manufacturer of pressure sensitive labels, decals, membrane switches, and custom fabrication, will talk about his company's experiences in implementing digital technology and operating it in a hybrid environment.
One participant at the event, determined by random drawing, will receive a Commercialization Assessment Report (CAR) for the Narrow Web Label Printer/Converter as well as a personal consultation from Karstedt Partners, to evaluate the potential of digital label printing for their business.
Label converters who would like to attend the LA area event, or would like more information on upcoming forums, may contact Larry Vogel at 585-271-4655 or firstname.lastname@example.org.
Xeikon designs, develops and delivers high-end digital color printing systems for the industrial, document printing and commercial market segments. The systems are composed of advanced webfed printing engines using LED-array-based, dry toner electrophotography, open workflow software, exclusive toner and other consumables. Xeikon's production and R&D operations are based in Belgium and its solutions are distributed and supported through a worldwide sales and service network.