Halewood, the UK’s largest independent drinks manufacturer and distributor has revitalized the design of Lambrini, one of its best-selling brands, using clear film self-adhesive labels from Spear. Lambrini is a light sparkling perry (an alcoholic beverage made from fermented pears), selling more than 40 million bottles a year in nearly every supermarket and off license in the UK.
Several of Halewood’s brands are already benefitting from inline PS application, including Red Square Vodka and Crabbie’s ginger range. After recognizing the advantages of pressure sensitive technology, Halewood has now made the conversion from wet glue on their biggest brand, Lambrini.
“The new PS label is much brighter and cleaner – it allowed us to move the Lambrini design on in a way which wasn’t possible with paper labels,” says Sue Beck, the Lambrini brand manager. “The quality of the print means that we don’t lose any standout on shelf, and we’ve had numerous comments from customers who are really pleased with how the brand now looks.”
Spear, based in Mason, OH, USA, is a global supplier of pressure sensitive labels to the beer and beverage industry. It operates facilities in North America, Europe and Africa.